Wednesday, March 12, 2014

Video Killed The SEO Star

By Kyle Reyes

Search engine optimization.  It's a clever term that means lots of different lots of different people.

To "black hatters" means gaming the system - using little tricks to (hopefully) stay ahead of Google's algorithm changes and beat the system.  The idea is to keep their clients in the number one position.

To many small business owners, it's an almost mythical beast that they throw money at to try and wrangle in.

I recently told a colleague I'd be writing this blog and giving away the secret to success.  He thought I was out of my mind.  "Why would you give away the secret recipe," he asked.

My answer?  Because not everyone likes to - or knows how to - cook.

Here it is.  Ready?

Video.  Blogging.

I know, I know.  I heard your sigh.  Everyone has been telling you how important BLOGGING is.  Now video as well?

Check out this stat.  Featuring quality video content on your website increases the likelihood by 53 times that you'll show up on page one of Google.

Researchers also found that people who viewed a product video were 400% more likely to convert than non-viewers.

Now combine that with a blog.

Imagine this - a chef doing a video cooking demo...supported by a properly optimized blog.  Bingo.  That, ladies and gentlemen, is gold.

No smoke and mirrors.  No black hat techniques.  A strong content marketing strategy.

The Silent Partner Marketing has helped implement similar strategies and processes for business leaders in industries ranging from restaurants to car dealerships...from spas to an indoor kids adventure course.  We roll our outrageous marketing techniques and social media prowess in with a strong public relations make sure your content marketing strategy rocks the internet casbah.

So...what's your marketing team doing for you today?

Written by Kyle Reyes

Kyle Reyes is the President and Creative Director of The Silent Partner Marketing, a boutique marketing firm focused on helping businesses grow in an age of exploding technology.  You can find him on Google+, Facebook and Twitter.  He's the Chuck Norris of marketing.  It's outrageous - we know.  That's kind of the point.