Monday, June 9, 2014

Content Marketing and Your Business

By Erin Quinlan

You want to grow your business and you’ve heard of content marketing, but you’re not exactly sure what it is or how it could benefit your business.

Don’t worry, The Silent Partner Marketing has you covered.

Content marketing comes in many different forms and can be adapted for any business. It is a great way to increase visibility, gain a higher level of trust from customers, and increase customer loyalty.

We know that these are all good things.

The Silent Partner Marketing can handle all of your content marketing needs, including blog posts, images, videos, and much more!

We make it so that you get the exposure you want, without having to worry about it.

Blog posts are a big part of content marketing. Blogs are such a natural way to promote your message. By setting up a blog, you create a resource for your customers and a place that reinforces your brand.

At The Silent Partner Marketing, we’ll write the blogs and then post them for you. Easy!

Images are also important. According to one psychologist, 93 percent of communication is nonverbal, which means almost all of what you tell your audience happens outside the words you say. With pictures, illustrations, and graphics, you have an opportunity to make a real impact on your fans.

Who doesn’t love a great photo or photo gallery? We have one of the best photographers around. Trust us on this one.

There’s a world of variety within videos. No matter what type it is, however, a good video communicates a message in a succinct and memorable way. After you do the video, post it on YouTube and Vimeo. Both of these sites are great way to garner social signals for SEO and improved results for video search itself.

Did I mention he’s also great at producing awesome videos?

Testimonials are also a great thing to have. Endorsements from satisfied customers act as major social proof for your company’s value. Whether you post testimonials on your website, across social media, or strictly on review sites, the power of these comments is undeniable.

We know as a business owner, you love to hear that you’ve done a good job.

E-mail newsletters are a fantastic avenue for getting your message out to loyal followers – the key is providing highly relevant content that they actually want to read. Ask yourself how you can make your newsletter a must-read.All the follower will have to do is open his or her e-mail. And we all know that we check out our messages often.

“Newsjacking” is another method of content marketing. Take advantage of public interest in a hot news story by finding a way to connect it with your brand. Then write about it.

Makes sense, right?

A guide is a detailed and fairly long piece of content. Think of it as an epic blog post. It goes beyond the length, style, and approach of an ordinary blog post. The idea has to be something that your audience wants. This is another thing that we can handle for you.

People also love “how-to” content. First, identify a common problem. Then, come up with a solution. The model is simple: introduce the problem, introduce the solution, discuss each step of the solution, summarize the discussion, and provide a conclusion. The more thorough your explanation is, the better. 

How often have you found yourself Googling “How do I….” do whatever it is? 

If you’re looking to have some fun with your content marketing, you could do a contest. Before the contest, you can introduce it to your audience. If you are working with another brand, capitalize on their audience through cross-promotional posts. During the contest, you can share updates of how it is going. Once the contest has ended, you can create additional content by recapping the contest and letting everyone know how it went, who the winners were, etc.

This is a great way to get your name out there, have some fun, and produce content for your business.

Another thing you could do is to create a meme. We’ve all seen them. They go viral and they’re hilarious. That’s one of the great benefits of memes – they’re humorous. People love something that they can laugh at, share, and get a kick out of. The great thing about memes is that they can be adapted for use in any niche. 

Sound like some ideas you’d like to try out? 

Give The Silent Partner Marketing a call at 866-432-6456 or e-mail Kyle Reyes at and we can get you started.


Erin Quinlan is the Content Marketing Manager of The Silent Partner Marketing, a boutique marketing firm focused on helping businesses grow in an age of exploding technology. You can find The Silent Partner Marketing on Google+Facebook, and Twitter