Sunday, June 22, 2014

Developing a Blogging Strategy for Your Business

By Erin Quinlan

You’ve heard about blogging, but you’re not really sure how to do it, what it’s all about, or why it’s important for your business. 

Have no fear, The Silent Partner Marketing can explain it all to you and handle your blogging needs.

Here is some advice that will help you develop a blogging strategy designed to advance your business goals. 

The first thing you’ll want to do is establish blogging goals. When creating a business blogging strategy it’s important to first map out your short term and long term goals. 

What do you want to accomplish?

Are you looking to increase exposure for your business, trying to build thought leadership in your industry, generate new leads for sales, increase your search engine visibility, or a little bit of all of these? 

Solidifying these goals before you start blogging will make sure you have the right tactics to advance your business.

More important than your own goals, you need to understand the readers’ goals. They will be looking to advance their skill set in a particular area, they want to learn about something new, or they want to have their curiosity piqued about a topic of interest.

You will also need to understand your readers. You must possess a deep knowledge of your target audience. To effectively create engaging and relevant content for your readership, you need to understand their concerns, business problems, and job priorities. Without this base level of knowledge there will be no way to generate original content for your target reader.

Makes sense, right?

By understanding business related issues from both customers and prospects, you will give yourself a great set of topics to start creating original content around.

That brings us to the next piece – creating original content. You want to develop as many high quality blog posts as possible. When thinking about developing your blog content, the most difficult part can be creating original material. 

The easiest and most basic form of business blog content is solution oriented content. Solution oriented content revolves around understanding your audience’s business problems and giving them tangible solutions to solve them.

You could also write about technology. Write about the effects of technology on the marketplace you’re in, or how the technology will affect your clients.

Occasionally, by taking a controversial stance or opposing the current wisdom, you can garner your blog content a lot of visibility. If you use this blog tactic, use it sparingly, and have good supporting facts to defend your contrarian stance.

You could also try being the first blogger to cover a change in the marketplace that no other blogger has yet covered. 

When all else fails, ask your readership for topics – you will find that your audience has many great ideas that you could use for content. 

To create and implement a strong blogging strategy, you will need to be efficient. There is only so much time in the day to develop content. So being a successful business blogger means learning how to be efficient in your technique while not diluting the quality of your content. 

A couple ways to ensure that you are efficient are to repurpose existing content and creating a blogging calendar.

Sound interesting? Want to know more?

Give The Silent Partner Marketing a call at 866-432-6456 or e-mail Kyle Reyes at and we can get you started.


Erin Quinlan is the Content Marketing Manager of The Silent Partner Marketing, a boutique marketing firm focused on helping businesses grow in an age of exploding technology. You can find The Silent Partner Marketing on Google+Facebook, and Twitter