Wednesday, August 27, 2014

Why Your Business Needs a Digital Marketing Strategy

By Erin Quinlan

It’s clear that the internet is here to stay and if you’re in business, you’re going to need to use it to grow your business.

Do you have a digital marketing strategy?

If not – and even if you do – let The Silent Partner Marketing help you out. We can make sure that everything is fresh, relevant, and is being seen.

Why do you need to have a digital marketing strategy?

Many companies without a digital strategy – and even some that do – don’t have clear strategic goals for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones.

Without a digital marketing strategy, you won’t know your online marketing share. Customer demand for online services may be underestimated if you haven’t researched this. You also won’t understand your online marketplace. The dynamics will be different to traditional channels with different types of customer profile and behavior, competitors, propositions, and options for marketing communications.

If you’re not devoting enough resources to digital marketing, your competitors will be able to gain a share in the market.

Digital marketing can increase your reach. With Facebook shares, Twitter retweets, e-mail forwards, inbound links, and other methods of digital sharing, your existing customers and fans can do the job of promoting you and your company for you.

That means you’ll reach new potential customers, simply by pleasing your existing customers and building their trust.

Also, consumers have access to huge amounts of knowledge and can compare products, prices, and services without ever leaving the house or talking to a salesperson. Almost 60 percent of the consumer’s purchasing process is done before they even come into contact with the supplier. This means that more than half of the purchasing decision is made through online research, typically starting with a search engine inquiry.

Without a digital marketing strategy, you won’t know your online customers enough. You need to use other forms of website user feedback tools to identify your weak spots and then address them.

Oftentimes, businesses don’t give the digital realm enough people or resources. Without this, it will be difficult to respond to competitive threats – or crisis situations – quickly or effectively enough.

Without a digital marketing strategy, you’re not effectively optimizing what you have. Every company with a website will have analytics, but oftentimes, people don’t make or have the time to review and act on them.

Ready to make the most of what you have? Need some help getting started?

Give The Silent Partner Marketing a call at 866-432-6456 or e-mail Kyle Reyes at and we’ll handle it.


Erin Quinlan is the Content Marketing Manager of The Silent Partner Marketing, a boutique marketing firm focused on helping businesses grow in an age of exploding technology. You can find The Silent Partner Marketing on Google+Facebook, and Twitter