Thursday, August 28, 2014

Top Reasons Why You Should Buy "Likes"

By Kyle Reyes

Why buying likes on Facebook is an epic fail.
Yeah, I knew that would get your attention.
There's a lot of excitement out there among many businesses who've found that they could buy "likes" and "friends" on social media.  
I'd imagine many of these people were the "cool kids" in high school.
So as I continue our "Fixing Your Facebook Failures" series, here are the top reasons why you should buy Facebook likes.
1.  You want to DECREASE the number of actual real people who see your post.
Until you achieve a high level of engagement from fans, each post only reaches 4-6% of your followers.  So do the math on that one.  Buy a 1,000 followers for $4.50, and watch as the number of actual people you reach decreases...and the level of engagement decreases as well.
2.  You want your paid posts to be a waste of money.
When you pay to "boost" your post (as opposed to a more targeted Facebook advertising approach through Ads Manager, you reach a higher number of your fans.  Let's think about this.  You've bought 1,000 followers for $4.50, then spent $20 to promote your post and have now reached 1,000 fans.  Congrats.  You've now wasted approximately $24.50.
3.  You want your level of engagement to drop.
The better your post, the more people will engage with it.  Which means the more people that will have it populate in their newsfeed.  But simple math here dictates that with these fake likes, even a higher level of engagement among fans will be a lower overall percentage than it would have otherwise...which means that Facebook won't be nearly as impressed as it would have otherwise been.
4.  You want Facebook to shut you down.
Buying likes is against Facebook's terms of service.  That means they can shut you down indefinitely.  And that's DEFINITELY not going to help your cause.

But is it ONLY purchased likes that are low-quality likes?  Nope.
Here's where I'm about to sound unappreciative.

Many people "liked" The Silent Partner Marketing on Facebook recently.  Not that I blame you.  We're sort of likeable.  But many of you did so only to ask for us to "like" you back.  Which, of course, we did.

But here's my question to you...and one you should ask everyone.  Why should I like you?  What value are you going to provide to me...as someone who may potentially live thousands of miles away from you?  If you aren't providing value...then my "like" is no different from one that you've purchased.

So what does it take to provide a high level of engagement?  Keep checking back.  Our next blog in the series will discuss adding value to your customers.
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Kyle Reyes is the President and Creative Director of The Silent Partner Marketing, a boutique marketing firm focused on helping businesses grow in an age of exploding technology.  You can find him on Google+Facebook and Twitter.  He's the Chuck Norris of marketing.  It's outrageous - we know.  That's kind of the point.