Tuesday, September 23, 2014
Where Are Your Past Customers In The Buying Process?
What kind of business person are you? Are you one who relies on the crumbs that fall from the dinners of other businesses...or are you the kind of agent that has a powerful customer relationship management system that allows you to stay in touch with past customers and know where they are in their lives?
There are people in this industry that make deals and move on. Then there are others that continue to add value to past customers...knowing that they are also FUTURE customers. The successful ones are not afraid to ask for referrals and are not afraid to ask for recommendations. You work your butt off to help people. THIS is one of the greatest opportunities you're all missing on social sites like Facebook and YouTube, to name a few.
I was inspired to ask this question to all of you as I think about where my wife and I are in our lives right now. She and our four-legged kids (see one of them below) are just hours away from welcoming our first TWO-legged kid into our lives. And in a very short period of time, we're seeing our life-circumstances change.
Although we bought our house (as cursed as it may be) just last October, we're already planning on the next home that we'll have for our growing family.
Those whom we worked with on purchasing our last home may or may not known we have a kid on the way. They may or may not know that we hate this house and were completely duped in the buying process by the sellers. They may or may not know...because they may or may not be asking.
The moral of the story is this. It doesn't matter whether you work in real estate, the automotive world or just run a small business. Be where your customers are - not just in your marketing, but in your everyday interactions in life. Because a sale today could be two tomorrow. Your greatest marketing strategy is only as strong as your ability to maintain relationships with the people who you've crossed paths with before.
PS- If you DO work in real estate...you should hit us up to hear the scoop about our powerful new real marketing division before we officially announce it. You can't afford to miss this.
Kyle Reyes is the President and Creative Director of The Silent Partner Marketing, a boutique marketing firm focused on helping businesses grow in an age of exploding technology. You can find him on Google+, Facebook and Twitter. He's the Chuck Norris of marketing. It's outrageous - we know. That's kind of the point.