Tuesday, September 2, 2014

Why You Should Use Video in Real Estate Marketing

By Erin Quinlan

Do you remember the name of your real estate agent?

According to one source, 70 percent of home buyers forget their agent's name after the first year.

That’s a huge number! And if you’re a real estate agent, it’s not going to make you feel all warm and fuzzy.

Let The Silent Partner Marketing help you out – with video marketing. Video marketing? Yes, video marketing.

The concept of video marketing started in the 1990s, so it’s something that is rapidly developing. Video marketing has become the newest, most popular method that connects the user with a product because by nature it is quick, concise and delivers a sincere message.

In the real estate industry using videos to market yourself is still practically an untapped market with only 12 percent of real estate agents having a YouTube account – that oftentimes isn’t adequately used or updated.

Video marketing can have a huge effect on gaining and maintaining new clients.
Did you know that 50 percent of interactivity online is video based? Or that YouTube is the second most popular search engine for media? How about that 73 percent of sellers are most likely to list with an agent using video to market themselves versus agents without video?

Google also ranks videos higher because consumers like video. Once a video is on the first page of Google, consumers are 41 percent more likely to click a video thumbnail rather than a picture or link.

Video also keeps the user there longer, gives you a wider window to make a good impression, and successfully retain that lead.

A video that’s roughly five minutes long gives you a chance to connect with your potential clients before even shaking their hand. It also demonstrates your expertise as a realtor and a willingness to put your reputation on the line.

According to VideoBrewery.com, a real estate group that incorporates video receives 403 percent more inquiries than those without video.

Wouldn’t you want numbers like that?

Based on statistics from a joint study by Google and the National Association of Realtors, consumers want to view community videos to educate, listing videos/tours, “how-to” videos on the buying and selling process, “testimonial” videos to help establish trust, and videos about you and your company.

It can all sound a little overwhelming, but it is certainly worth the effort.

Ready to set yourself apart from the competition?

Give The Silent Partner Marketing a call at 866-432-6456 or e-mail Kyle Reyes at kyle@thesilentpartnermarketing.com and we can help you out.

Erin Quinlan is the Content Marketing Manager of The Silent Partner Marketing, a boutique marketing firm focused on helping businesses grow in an age of exploding technology. You can find The Silent Partner Marketing on Google+Facebook, and Twitter