Saturday, April 19, 2014

Do Unto Others...

By Kyle Reyes



Shirley Anita Chisholm once said "Service is the rent we pay for the privilege of living on this earth."

This week marks a very sacred week for Christians across the globe.  But regardless of WHAT your religion is...any celebration of any faith in an opportunity for ALL of us to stop and take stock of our lives.  Are we givers or are we takers?  Are we making this world a little bit of a better place?

We had the privilege of bringing together three VERY unique local companies for one great cause last week.

Always Best Senior Care Services of Central Connecticut is one of our newer clients.  And one of our goals with them is to launch monthly "Make a Senior Smile" campaigns to try and give back to the community.  So when we got a call about this opportunity...we couldn't pass it up.

Turns out a couple in their 90's once had an award-winning garden...but it's fallen into disrepair.  No longer able to take care of it, they sit by the window every day gazing out...wishing they could bring it back to it's original beauty.

Enter: Make a Senior Smile.

We saw a wonderful opportunity to partner up three wonderful clients - Always Best Senior Care Services of Central Connecticut, Bettylou's Gardening, and Monaco Ford of Glastonbury - to give back to a wonderful couple.


Sometimes outrageous marketing can be as simple as doing something that YOU think of as ordinary.  I can tell you this - David and Frances sure thought the selfless actions of this group were outrageous.

Three incredible small businesses.  Two seniors in need of a smile.  One act of love.

Happy Easter.  Don't forget to make a senior smile today and every day.

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Written by Kyle Reyes

Kyle Reyes is the President and Creative Director of The Silent Partner Marketing, a boutique marketing firm focused on helping businesses grow in an age of exploding technology.  You can find him on Google+Facebook and Twitter.  He's the Chuck Norris of marketing.  It's outrageous - we know.  That's kind of the point.