Tuesday, April 8, 2014

Giving Away Your Business Secrets - Marketing Or Insanity?

By Kyle Reyes

I spent the morning filming with an incredible flooring company in Bloomfield.  One of the projects we were shooting involved the base flooring for a tile shower.  Pretty creative stuff when you think about it - there's really an art to getting the drainage right.

One of the contractors I was filming was NOT happy.

"He'd better not put this freakin' video on the website.  He'll put us out of business when people see how to do it themselves," he said.

"You're worried that people will see the video and decide not to hire you because your 'secret' is out there?" I asked him.

"Um - obviously," he said.

"There's this crazy new website out there that you should check out," I told him.  "It's called YouTube.  And guess what?  47-thousand other people have already put your 'secret' out there."

Content.  Marketing.  I wish I could drill it into the head of every business owner.  Because if you're NOT doing it, then you and Google will NEVER become good friends.

We run free seminars for business owners all of the time.  Someone recently asked me why I would give away my "secret recipe".

It's simple.  Not everyone likes to cook.

Here's the thing.  The key to your digital success is providing relevant and valuable content to your readers.  Go figure.  Google is encouraging you to become a digital philanthropist of sorts.

Our team at The Silent Partner Marketing has been preaching this for years.  It's nice to see many business owners starting to come around and understand the value of blogging, videos, social media and reputation management.

Our boy Edwin Williams Bartlett doesn't just get it...he LIVES it.  You've got to check out his new design for CT Out and About.  We're particularly excited about an incredible partnership with his team.  But we can't give you all of the details just yet.  Actually...we've probably already said too much.

Want to learn more about how content marketing can help you grow your business?  Contact us today!


Written by Kyle Reyes

Kyle Reyes is the President and Creative Director of The Silent Partner Marketing, a boutique marketing firm focused on helping businesses grow in an age of exploding technology.  You can find him on Google+Facebook and Twitter.  He's the Chuck Norris of marketing.  It's outrageous - we know.  That's kind of the point.