Saturday, April 26, 2014

Mystery Shopping Your Business

By Kyle Reyes

Ever wonder what your customers are really experiencing?

Whether you run a restaurant, a bar, a retail shop or a car dealership...you've got a steady stream of customers coming through the door.  There's no way you can personally interact with each and every customer.  That's why you hire staff and hope they are representing your business the way YOU would.

But are they?

The Silent Partner Marketing launched a mystery shop program a little over a year ago to help businesses see through the eyes of the customers.

We put together a customized survey and report for our clients that give in-depth insight into the areas you want to analyze.

Some establishments have come to us in hopes we could help them identify theft and leakage.  Others came to us asking us to target areas of lost up-sells.  Yet other businesses just wanted to see how the path to the sale was operating.

Our mystery shops have lead to employee promotions...and employee firings.  In one case, a restaurant discovered more than $500 a week cash "magically disappearing".  It wasn't magic.  It was theft.  And the owners had no idea.

It's perhaps the least expensive way you can truly find out what your customers are experiencing.  So why aren't YOU mystery shopping your company?



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Written by Kyle Reyes

Kyle Reyes is the President and Creative Director of The Silent Partner Marketing, a boutique marketing firm focused on helping businesses grow in an age of exploding technology.  You can find him on Google+Facebook and Twitter.  He's the Chuck Norris of marketing.  It's outrageous - we know.  That's kind of the point.