Sunday, May 11, 2014

Beer, Pizza and Brainstorming


 By Kyle Reyes

One of the television stations I worked for had four meetings EACH DAY.

The meetings were wildly productive (sarcasm, anyone?).  Everyone would sit around and complain, then proceed to bash each other and shoot unique ideas down.

Ultimately, an overpaid member of middle management would prevail with his "story idea" - that he ripped right out of the local newspaper - thanks to a combination of our exhaustion and his scare tactics.

It doesn't just happen in newsrooms.  It happens in offices and board rooms across the country.

"Did you see what the competition is doing?  Why aren't WE doing that?".

Oh.  That makes sense.  Let's be unique by copying what they are doing.  Good.  And then everyone wonders why nobody stands out.

Each day, our team at The Silent Partner Marketing wakes up and goes to war.  We battle to make our clients stand out.  We help others to differentiate in a society that rewards mediocrity and penalizes creativity.

On June 1, The Silent Partner Marketing is moving it's offices and studio to Manchester.  It's the most centralized location in the state considering our clients - and our team - spans every corner of the state.

I don't believe in unnecessary meetings.  But I do believe in growing together.  And continuing education.  And pizza and beer.

So once a week, our team is going to get together in our new location for a bite, a brew and a brainstorming session.  We'll discuss current projects and initiatives, upcoming events, opportunities for growth, cross-promotional marketing and different educational topics that pertain to what we're working on for our clients.

I know, I know.  The HR people reading this are flipping their lids right now.

"Is he suggesting that we provide pizza and beer for all of our employees every week?"

No, I'm not.

Just the creative employees who your stifling, jaded, overbearing and overpaid middle management has been squashing the souls of for the past God knows how many years.  The hell with the rest of them.

Grab a case of local beer (we of course recommend our boys at Back East Brewing Company).  Grab some pizza (Vito's, anybody?) and watch what happens when you open Pandora's Box of creativity.

Or give us a call at The Silent Partner Marketing.  We'll take care of the rest.


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Kyle Reyes is the President and Creative Director of The Silent Partner Marketing, a boutique marketing firm focused on helping businesses grow in an age of exploding technology.  You can find him on Google+Facebook and Twitter.  He's the Chuck Norris of marketing.  It's outrageous - we know.  That's kind of the point.