Friday, May 23, 2014

Video a Valuable Piece of Your Marketing Strategy

By Erin Quinlan

Not sure if your business really needs to use videography as part of your marketing strategy? Here are a few reasons why you should.

Customers spend their time watching videos. YouTube has more than four billion views per day, and is the second-largest search engine, right after Google (which owns YouTube). In addition, 78 percent of people watch at least one video a week and 55 percent watch a video every day.

Sound like something you may want to get in on?

The Silent Partner Marketing can help you. We have done hundreds of videos for dozens of clients to help them grow their businesses.

Still not convinced? Here are some other reasons you may want to use video.

Your competitors are already using it. In 2013, 81 percent of senior marketing executives were using online video content in their marketing strategies, up from 70 percent in 2011. Don’t get left behind!

Video is easily searchable. Video results appeared in almost 70 percent of the top 100 search listings on Google in 2012. Consumers are looking for your products and services, and they are probably doing this with an online search.

In addition, video is shared easily and frequently. More than 500 years’ worth of YouTube videos are watched daily on Facebook. More than 700 YouTube videos are shared on Twitter every minute. You want to get your product or service out there in a fun and shareable way.

How many times have you shared a video you saw on Facebook or Twitter? Probably many, right?

You can also level the playing field with video. Online video production will account for more than one-third of all online advertising spending within the next five years.

Video entertains, educates, and inspires. More than 60 percent of consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase. Video is a great storyteller and keeps consumers glued to your site. The more time on your site, the better.

With video, you can have real-time feedback and interaction. Comments and response videos help you redirect your fire based on the customers’ feedback and needs. 

Video is measurable. Analytics are easily accessible and do a great job of telling how successful your videos are. In addition, videos last forever, making them more cost-effective over time. Unlike television ads that will eventually go away, video content stays online, continuing to work for you.

With video, your customer is one click away from the “buy” button. One study showed that 34 percent of apparel shoppers are more likely to purchase after viewing an online video ad, versus 16 percent after watching an ad on television. You can also put direct links in video descriptions, surrounding text, banners, or overlays that let viewers click directly on the video.

Video is about selling. Shoppers who viewed video were 174 percent more likely to purchase than viewers who did not. We know you want to sell your goods and services.

In addition, video is mobile. Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. Thirty second mobile video ads have an 88.3 percent completion rate. How often do you use your phone to educate or entertain yourself?

With video, you have the potential to be in people’s hands, understanding everything about what you offer, and one click away from them buying your stuff. What could be better?

Ready to get started? Give The Silent Partner Marketing a call at 866-432-6456 or e-mail and we can help you get on your way.


Erin Quinlan is the Content Marketing Manager of The Silent Partner Marketing, a boutique marketing firm focused on helping businesses grow in an age of exploding technology. You can find The Silent Partner Marketing on Google+Facebook, and Twitter