Why Should I Use Social Media for My Business?

By Erin Quinlan

You probably use social media personally, but have you ever thought about using it for your business?

Is it really worth the time and effort to build a social media presence? What are the benefits of using social media for your business?

Here are some numbers that might make you think.

Wishpond, a maker of online marketing tools, found that 89 percent of respondents said that social media marketing has generated more business exposure.

Increasing traffic was the second major benefit, with 75 percent reporting positive results.

Sixty nine percent of marketers use social media to gather marketplace intelligence, and 64 percent saw lead generation increase by using social media six hours or less per day.

Of marketers using social media for two or more years, 62 percent reported a rise in search engine rankings, and 62 percent of businesses with 10 employees or less reported that social media has reduced marketing expenses.

If these numbers sound good to you, give The Silent Partner Marketing a call. We can handle all your social media needs and get you on the fast track to a growing business.

Here are some other reasons why you might want to think about using social media and The Silent Partner Marketing to grow your business.

Social media can impact your organic search results. What does this mean? When it comes to impacting your website’s position in search engines, you need to create both optimized and compelling content if you want to be found. How does that work?

What social media does is it allows you to broadcast your content out to a wide range of interested readers. Interested prospects will visit your content, subscribe, tell their friends, and then link to it. Search engines pay attention to social signals like this when they decide how to rank links on a search results page.

Social media also allows you to offer better customer service. When looking for a way to field customer comments, concerns, and questions, you are going to find social media to be extremely beneficial. 

Customers can also validate your business on social media. The idea behind allowing customers to correspond directly with you is so that they can get the best customer service possible. When this occurs, it happens in a very public forum that can be seen by other prospects. Having great customer service and having everybody know about it can never hurt, right?

With social media, you can design your own online personality. Social media is a great way to display your business’ personality, as well as behind-the-scenes information about you, your employees, your workspace, and more. When you humanize your brand in this way, it makes it easier for consumers to connect with you and develop loyalty.

Nobody likes stiff, corporate robots. Real people are much better.

Another benefit of social media is that it lets you associate with other businesses. You are able to connect directly to the consumer, which means that you can also use the platform to connect to other entrepreneurs and business owners. 

You can provide value with social media. The idea that you can provide a truly valuable service to your target market means you are positioning yourself as an expert in your industry. Whether that’s educational and entertaining blogs, posts, or tweets, if you are solving a problem or providing information, you’re adding value that customers will appreciate.

It’s never a bad thing to be considered an expert and someone who can solve a problem or provide good information.

So, overall, social media will also let you gain the competitive edge. Social media can boost your search rankings, allow you to provide better customer service, build an effective online personality, connect with new business partners, build connections, and validate your professional standing – all while providing your consumers with the value they want.

Who wouldn’t want that?

If you do, give The Silent Partner Marketing a call at 866-432-6456 or e-mail kyle@thesilentpartnermarketing.com.

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Erin Quinlan is the Content Marketing Manager of The Silent Partner Marketing, a boutique marketing firm focused on helping businesses grow in an age of exploding technology. You can find The Silent Partner Marketing on Google+, Facebook, and Twitter.