Tuesday, July 29, 2014

Selling Your Home In The Digital Age

I bought my first house when I was a bachelor.
And as you might expect, I turned it into the ultimate bachelor pad.
Never anticipating getting married, I dumped tens of thousands of dollars into the new house.  
Ugly siding...gone.  New siding...in.  
Extra yard space?  Adios.  Hello second patio where you could step down into a hot tub.
And don't even get me started on the man-cave that I created.
Then life threw me a curve ball and I reconnected with the girl I was in love with throughout high school.  Cue wedding bells.
The problem?  We each had our own house.
The real estate agents in the area tried to tell me what the price would be based on the comps.  But after pouring blood, sweat and tears - along with a ton of money - into the house...I wanted to be able to dictate the price a little better.
So how did I do it?  A few cocktails...a video camera...and then an open house.
Although this video was far from the quality of video work that our agency usually provides, it racked up tens of thousands of hits pretty quickly.
How did we do it?  Tell you what.  Click here to watch the video.  Then in the next blog...I'll tell you how a blog...a video...and bartending at an open house helped sell it and save the bottom line.
So tell me - how are YOU marketing in the digital age?   

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Kyle Reyes is the President and Creative Director of The Silent Partner Marketing, a boutique marketing firm focused on helping businesses grow in an age of exploding technology.  You can find him on Google+Facebook and Twitter.  He's the Chuck Norris of marketing.  It's outrageous - we know.  That's kind of the point.