Wednesday, July 16, 2014

What's the Difference Between All the Social Media Sites?

By Erin Quinlan

With so many social media sites out there, where do you begin? What’s the difference between Facebook, Twitter, Google+, and Pinterest?

Let The Silent Partner Marketing explain it all for you. 

Facebook is the most common among all the social media marketing tools out there. Facebook uses the social graph and activities to target demographics and people. Of course it’s extremely important and necessary to share your products, offers, and services, but you also need to prove that you are an expert in your field. People aren’t going to automatically trust you. 

You need to build that trust, and doing things like sharing valuable content, news articles, and information on the latest and greatest in your industry will prove that your fan base can trust what you say.

With Facebook, you can build your fan base, share your page with friends and family, post your Facebook link anywhere you can, and give incentives for people to like your page. Maybe you’re giving something away once you reach 10,000 fans. People love challenges and techniques like this work well.

On Facebook, you can share valuable content and interact. People love to see that there is a real person behind your brand. If you don’t show your face, people get weary if it’s really you or not. Make sure you keep that Facebook page active, interesting, and never stop engaging.

Twitter is quick, frequent, and has the smartest of the audiences. With over 140 million registered users, Twitter is a sea of information waiting to be read, followed, and re-tweeted. Twitter can transform your lengthy blogs into small snippets of information. This is great for grabbing people’s attention quickly and driving more people to your blog.

Twitter is also great for directing people to your website to generate leads. However, you need to have content that is enticing enough for people to stop and read. People are normally scrolling through quickly and only clicking the ones that stand out the most. Make sure when you’re constructing your tweets, each one has hashtags for searching purposes and a link that is directing your viewers where you want them to go.

Many are saying that Google+ is the up-and-coming Facebook. With over 250 million registered users, that’s definitely a possibility. With Google+ Circles, you can separate your followers into different groups so when you’re making an announcement or just posting your latest press release, you can choose who you want to share this information with. Another unique feature with Google+ is the “Hangout,” where you can video chat with up to 10 people at once. 

With Google+, use images, make your profile open to search, and use your Circles wisely. Whether you choose the tiled images or the one to span across the top of your page, choose the best one you have. It is the first thing someone sees when they click on your page. Make sure to also add some albums. 

And since Google is king in the search world, you need to make sure your profile is open to search. If not, no one will find it and all the time you put into making your page won’t count. Circles is probably Google+’s best selling point, so you really need to use this feature at its fullest. 

As one of the new members to the social media marketing tools, Pinterest is climbing very quickly. With over 30 million viewers, it’s kind of hard to not be found and visual content rules all on Pinterest. If it’s not appealing, it won’t be re-pinned. From pictures to infographics and tutorials, it’s full of all things appealing to the eyes.

Pinterest is divided up into boards and each board has a category. Boards are important because it’s how people are going to find certain images they’re looking for. Pinterest is great for showing the personality and culture of your brand, and getting offers and content out and into the search engines.

Ready to jump into the world of social media marketing?

Give The Silent Partner Marketing a call at 866-432-6456 or e-mail Kyle Reyes at kyle@thesilentpartnermarketing.com and we can get you started.





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Erin Quinlan is the Content Marketing Manager of The Silent Partner Marketing, a boutique marketing firm focused on helping businesses grow in an age of exploding technology. You can find The Silent Partner Marketing on Google+Facebook, and Twitter