Monday, July 7, 2014

Speaking to Your Customers Through YouTube

By Erin Quinlan

As a business owner, you want to let the world know that you exist and have products or services for sale, but you’re not sure exactly how to do it.

One of the best ways to do this is to show the greatest number of potential customers who you are, and YouTube is a great way to reach these people.

Do you know that YouTube is the third largest website in the world behind Facebook and Google in terms of number of visits per day? In 2011, YouTube had more than 1 trillion views. This adds up to almost 140 views for every person on Earth. 

YouTube is localized in 39 countries and across 54 languages, with 800 million unique (new) users each month. 

Wow. 

The Silent Partner Marketing can help you produce videos that will spread your message to potential – and current – customers.

Videos, long or short, can have a positive impact on your website’s traffic or for conversion. Apart from reading content, consumers also love watching videos. This is easier to do, and hence gaining popularity, compared to reading text.

Customers always love being entertained, and what better way to inform and educate than videos?

The goal of video marketing is to attract your ideal customers with relevant, valuable content while they are searching for information or tools to solve their problems.

When you’re doing a video, authenticity is essential. Always be yourself. Also, if you use customer testimonials, let them speak without using a script, it’ll likely sound more natural and honest.

You will want to educate the customers by answering common questions. As a business owner you’re likely getting the same questions over and over again from your customers and prospects. Create videos to answer those questions.

Make sure you use the right keywords in your videos. Video ranks high on search engine results, but it’s critical to use the right keywords in the description of your video to help the search engines find it. 

You can also make your video into a content foundation. Once you create the video, transcribe it and turn it into an article. Doing this is an excellent way to make your content accessible to the preferences of your audience. Articles can be posted to your blog and other sites to extend your brand even further.  

Sound like something you want to be part of?

Give The Silent Partner Marketing a call at 866-432-6456 or e-mail Kyle Reyes at kyle@thesilentpartnermarketing.com and we can get you started.



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Erin Quinlan is the Content Marketing Manager of The Silent Partner Marketing, a boutique marketing firm focused on helping businesses grow in an age of exploding technology. You can find The Silent Partner Marketing on Google+Facebook, and Twitter