Wednesday, July 16, 2014

Car Dealership Hole In One Marketing Fail

By Kyle Reyes

Talk about a choke on the green.

Hear the story last week about the car dealership at the center of a dispute after a charity golf tournament?

Allow me to summarize.

Allan Ross of California thought he'd won a $66,000 Kia Sedan after he sunk a hole-in-one at the tournament.

But when he went to claim it...the dealership told him he was getting a gift certificate for $25,000 - the amount they had insured in case someone actually won.

There's a lot of pointing fingers now between Folsom Lake Kia and Ford and the insurance company - who they say should have put signage up saying the limit was $25,000.  The insurance company, of course, says they shouldn't have placed a $66,000 car at the hole.

Of course countless people have taken to social media blasting the dealership.  It seems that the dealership thinks that people actually care who was at fault.

Now they have a public relations and a reputation management nightmare on their hands.  Ironically - because they originally tried to do something good.

There are countless "reputation management" and "social media" companies out there.  But do you really think they are going to guide you through public relations nightmares like this?

It's just one of the benefits of having an outsourced marketing agency like The Silent Partner Marketing.  Call us today at 866.432.6456.

Kyle Reyes is the President and Creative Director of The Silent Partner Marketing, a boutique marketing firm focused on helping businesses grow in an age of exploding technology.  You can find him on Google+Facebook and Twitter.  He's the Chuck Norris of marketing.  It's outrageous - we know.  That's kind of the point.